Home / UMAP Policy
Effective June 1, 2016

MantelMount strives to supply premium consumer electronics and custom installation products of the highest quality and value, which meet or exceed the consumer expectations of the MantelMount brand. In order to attain, maintain and enhance the MantelMount brand name and support the superior integrity and quality of its products, MantelMount announces the implementation of the following unilateral minimum advertised pricing policy (“UMAP”).

This policy is effective June 1, 2016 and covers all products sold in the United States that bear “UMAP” or “MSRP” pricing as presented in the MantelMount Dealer Website and our most recent MantelMount Authorized Dealer Price List. This policy is designed to facilitate the company’s success in the marketplace and promote a positive consumer experience with MantelMount products.

MantelMount distributors and retail or ecommerce dealers (“Dealers”), including but not limited to, catalog and internet dealers using MantelMount’s distribution channels, businesses or individual(s) selling into the U.S. (collectively, “sellers”) shall not advertise MantelMount products at prices less than MantelMount’s established UMAP. Any advertising that contains a price lower than UMAP will be in violation of this policy. “Advertising “ or “advertise” as used in this Policy refers to advertising placements (other than in-store) of specific MantelMount products in print and electronic media: newspapers, magazines, direct mail catalogues and flyers, radio, television, email, Internet and eCommerce sites. MantelMount reserves the right to determine whether a Dealer has advertised MantelMount products below the UMAP guidelines established in this Unilateral Policy. MantelMount also reserves the right to alter, modify, suspend or cancel this Unilateral Policy, the products covered and/or minimum advertised prices. This policy does not restrict the Authorized Dealer’s right to establish independent or advertised resale prices.

Authorized MantelMount Distributors shall provide a copy of this UMAP policy to the MantelMount Dealers they supply; and must make every effort to inform its Dealer customers of this Policy. Failure to do so will result in a violation of this Policy by the Authorized Distributor. MantelMount reserves the right to disallow Authorized Distributors from supplying Company Products to any Dealer at any time.

Nothing contained herein shall in any way be deemed to restrict the Dealer’s ability to determine its own resale prices, which the business partner sets in its sole discretion. This policy is not intended to prohibit the Dealer from providing below UMAP quotations on an individual basis in response to a specific request for quotation by an individual customer; provided such response is not automated.

This policy has been unilaterally adopted by MantelMount. MantelMount neither solicits nor will it accept assurances by an Authorized Dealer of acquiescence with this policy. Nothing in this policy shall constitute an agreement between MantelMount and any Authorized Dealer of compliance with this policy. The Authorized Dealer within its own discretion can choose to acquiesce or not acquiesce with this policy. MantelMount will not discuss conditions of acceptance related to this policy. This policy is non-negotiable and will not be altered, modified, or amended for any Authorized Dealer.

The information contained herein is confidential and as such, no customer of MantelMount may disclose any aspects, details or information of MantelMount’s Unilateral Policy for any purpose except to carry out discussion concerning, and the undertaking of, any business relationship between such customer and MantelMount. None of the foregoing terms may be shared with third parties except employees of the Dealer.

MantelMount’s sales personnel or independent representatives of the company have no authority to modify or grant exceptions to this policy. All questions regarding interpretations of this policy should be directed to MantelMount via email to: contact@mantelmount.com

Advertising a combination or bundle of MantelMount product(s) covered under this policy with any other product for a price lower than the combined price of what the two (2) products are advertised at independent of each other, is not in acquiescence with MantelMount’s Unilateral policy.

The issuance of non-MantelMount rebates (in any form) on a Product(s) covered under this policy is not in acquiescence with MantelMount’s Unilateral policy.

Advertising that requests the End User “call for best price,” or “add to cart for best price” is not in acquiescence with MantelMount’s Unilateral Policy.